Schwarzkopf

Always follow the direction as indicated on the packaging when applying hair color, since it may vary by formula. Make sure you always apply hair color with protective gloves to prevent your hands from getting stains. For temporary hair color, the application process may vary depending on the color you choose and how long you want it to last. To apply permanent Schwarzkopf hair color, mix the ingredients included as directed, then begin to apply the color of your hair in sections, working from the root to the tip. Once all of the color mixture is applied, let it sit based on the instructions. Once the time is up, you may rinse your hair with lukewarm water and apply a conditioner. Allow the conditioner to sit for several minutes, then rinse your hair clean, dry, and style it as desired.

No, unfortunately, Schwarzkopf is not a cruelty-free brand, and they do conduct animal testing. The brand's parent company is called Henkle, which also conducts animal testing in their development process as well as through other third parties and they openly admit to conducting animal tests when and where it is required. The brand sells products to mainland China, which requires animal testing by law.

Schwarzkopf is not a vegan brand and uses animal-derived ingredients in the development and manufacturing of its products. The brand is not certified by PETA and has not been certified by Leaping Bunny, indicating that these items are neither cruelty-free nor vegan.