Milani Keep It Full Maxxx Balmshell Lip Plumping Balm

Bye, bye fillers! Intense pout maximization meets serious hydration in this next-level plumping formula. This high-comfort, cushiony balm is loaded with cooling and tingling lip-loving ingredients that instantly give you full, pillowy lips. Moisture-rich Mango butter, Vitamin E & a blend of oils nourishes while Hyaluronic Filling Spheres and plumping peptides work to deliver an amplified pout with a soft shine finish. The signature oversized doe-foot applicator applies the perfect amount of formula to achieve naturally plump looking lips in just one swipe. Consumer Claims
100% said lips appeared more hydrated*
96% experienced increased lip volume & fullness for a maximum plumping effect*
93% felt they achieved doctor’s office worthy plumping without the needle*
*Based on consumer perception survey